A new era of power

BOATING INDUSTRY - August 18, 2022 - Adam Quandt

Peanut butter and jelly, Mike & Ike, yin and yang, all things we’ve known to go together. But water and electricity? Not so much.

However, with the help of new technologies, new partnerships and much more, marine manufacturers are changing that mindset.

With an emphasis on creating more environmentally-friendly products to meet an evolving consumer expectation, boat and engine builders across the recreational boating industry are increasingly exploring new, alternative and eco-friendly power sources on the water.

The push for new propulsion on the water has also allowed for new players to enter the space. During 2021’s IBEX, Vision Marine Technologies put its E-Motion powertrain technology on full display and has been expanding ever since.

In early June 2022, Limestone Boat Company announced its successful completion of sea trials for its Vision Marine electric outboard-powered Aquasports 2100CC. Shortly after in July, Groupe Beneteau announced a new partnership with Vision Marine to integrate the high-power electric outboards on several models across its portfolio.

“Our high-end technology adapted from the state of the art automotive market is the driver of our partnership with Groupe Beneteau. The E-Motion propulsion system is not only a motor and a high voltage battery, but also a fully optimized powertrain system designed to increase performance and reduce maintenance. We have worked hard with McLaren Engineering and its parent company Linamar Corp. to design a very secure and easy to use system. This will change the way consumers go boating,” stated Xavier Montagne, COO of Vision Marine. As time goes on, it seems partnerships and collaboration will be the name of the game when it comes to the recreational boating industry and alternative power sources and next-generation propulsion.

ALEXANDRE MONGEON, CEO
VISION MARINE TECHNOLOGIES - NASDAQ LISTED VMAR

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